制度环境压力下商业模式创新过程中的合法性构建研究

Legitimacy Construction in the Process of Business Model Innovation under the Pressure of Institutional Environment

合法性在企业商业模式创新过程中获取关键资源和保持可持续性具有重要作用。本研究通过对拼多多的探索性案例研究,分析了制度环境压力对商业模式创新的影响,探究了企业商业模式创新过程中合法性的获取策略。研究发现:认知、规范和规制合法性压力共同影响商业模式创新,并基于不同利益相关者的合法性感知和行为对企业商业模式创新产生影响。企业商业模式创新获取不同合法性的策略相异,具体包括依从并加强用户认知获取认知合法性、整合并嵌入规范体系获取规范合法性和创造并响应规制指引获取规制合法性。

Legitimacy plays an important role in acquiring key resources in the process of business model innovation of an enterprise and maintaining the sustainability of its business model.This study analyzed the impact of institutional environmental pressures on business model innovation through an exploratory case study of Pinduoduo,and explored enterprises’strategies of acquiring legitimacy in the process of business model innovation.The results show that cognitive,normative and regulative legitimacy pressures jointly influence business model innovation and influence business model innovation based on the perceived legitimacy and behaviour of different stakeholders respectively.The strategies for acquiring different legitimacy in the process of business model innovation are different,including conforming and strengthening users’cognition to gain cognitive legitimacy,integrating and embedding in the normative system to gain normative legitimacy,and creating and responding to regulatory guidelines to gain regulatory legitimacy.