分享经济在连载订阅服务中的可行性探讨

Discussion on the Feasibility of Sharing Economy in Continuous Subscription Service

分享经济是将闲置资源进行重新的使用与分配,从而获得经济效益。本文从分享经济角度出发,针对网络文学平台的传统订阅连载服务中:低订阅用户服务费用高、高订阅用户阅读后大量付费章节闲置、平台版权维护困难等问题,采用定性定量结合分析方法,探索新型的连载订阅服务。可以降低消费群体成本刺激消费,帮助平台企业增大收入,节省版权维护成本。

Sharing economy reuses and distributes idle resources to obtain economic benefits.This paper,from the perspective of sharing economy,explores a new type of continuous subscription service in the traditional subscription serialized service of online literature platform,such as low subscription user service fee,high subscription user service fee,large number of paid chapters idle after reading,and difficult maintenance of platform copyright.It can reduce the cost of consumer groups to stimulate consumption,help platform enterprises increase revenue,and save the cost of copyright maintenance.