古镇旅游空间的“迪斯尼化”现象研究——以成都市黄龙溪古镇为例

Research on the Phenomenon of “Disneyization” of Tourism Space in Old Town:A Case Study of the Huanglongxi Town in Chengdu

以成都市黄龙溪古镇为实证案例,发现其旅游空间呈现出主题化、混合消费、商品化和表演性劳动等“迪斯尼化”特征。指出经营权统一是“迪斯尼化”模式的开发基础,经营主体以资本增值为目的,按照地方性与区位逻辑制定古镇开发策略,而受市场逻辑影响,古镇主题会逐渐显现出多元化趋势。最后讨论“迪斯尼化”模式在推广中可能遇到的瓶颈和问题。

This paper takes Chengdu Huanglongxi town for example,finds its tourism space presenting the“Disneyization”character of theming,hybrid consumption,merchandising and performative labor.Then,points out a unified right of management is the development basis,the main body of management generates development strategy of old town following the logic of place and location in order to earn profit,affected by the logic of market,the theming of old town will present diversity tendency.Finally,discusses the bottleneck and issue in popularization of the“Disneyization”model.