基于文本挖掘的工程造价企业发展策略——以广东省为例

The Development Strategy of Engineering Cost Enterprises Based on Text Mining:Taking Guangdong Province as an Example

以广东省2020年度工程造价特色企业、特色团队为研究对象,借助ROST CM6软件,运用文本分词、词频分析和聚类分析,提取不同类别企业发展策略的特征,并据此提出工程造价企业业务发展、人才和团队培养、大数据应用以及专业领域深耕研究等四个方面的发展建议。

This paper takes the 2020 engineering cost characteristic enterprises and teams in Guangdong Province as the research object.With the help of ROST CM6 software,uses text word segmentation,word frequency analysis and cluster analysis,extracts the development strategy characteristics adopted by different types of enterprises.Based on this,proposes four aspects of business development,talent and team training,big data application,and deep cultivation of professional fields.