摘要
选取某铁路建筑集团公司工业板块为样本,运用SWOT分析法对企业在发展中所面临的优势、劣势、机会及威胁进行深入分析,并最终选用ST战略。在分析基础上,提出优化产业产品结构、开拓内外部市场、强化科技创新能力、提升综合管理水平和加强政策扶持力度等措施,为工业企业的未来发展提供新路径。
Selects the industrial sector of a railway construction group company as the sample,uses SWOT analysis method to deeply analyze the advantages,disadvantages,opportunities and threats faced by the enterprise in the development,and finally selects ST strategy.Based on the analysis,puts forward some measures,such as optimizing the industrial product structure,developing internal and external markets,strengthening the ability of scientific and technological innovation,improving the level of comprehensive management and strengthening policy support,so as to provide a new path for the future development of industrial enterprises.
作者
吴晓君
WU Xiaojun(China Railway Construction Electrification Bureau Group Co.,Ltd,Beijing 100043,China)
出处
《建筑经济》
北大核心
2022年第S01期699-702,共4页
Construction Economy
关键词
铁路建筑企业
工业现状
SWOT分析
战略措施
railway construction enterprise
industrial status
SWOT analysis
strategic measures