抖音短视频中新疆旅游形象传播研究

Research on Xinjiang Tourism Image Communication in Tiktok Short Video

随着短视频的出现,越来越多的网红城市出现在人们的视野中。这些网红城市往往都是通过旅游爱好者的打卡被塑造、构建,并进行着二次传播。在这种传播过程中,新疆作为旅游资源大省吸引了越来越多的流量。但仅凭旅游爱好者自己的构建并不能够完全呈现出新疆的自然风貌及人文内涵。因此,作为传播主体的新疆更应该多方联动,构建旅游宣传矩阵;精准定位城市形象,打造独特卖点;紧扣时代脉搏,健全传播效果的评估机制。从而实现更好的传播效果。

With the emergence of short videos,more and more popular online cities appear in people’s vision.These popular online cities are often shaped,constructed and spread for the second time through the clocking of tourists.In this process of transmission,Xinjiang,as a province with large tourism resources,has attracted more and more traffic.However,the construction of tourism enthusiasts alone cannot fully present the natural features and humanistic connotation of Xinjiang.Therefore,as the main body of communication,Xinjiang should build tourism propaganda matrix,accurately locate the city image,create unique selling points,keep close to the pulse of the times,and perfect the evaluation mechanism of communication effect so as to achieve better dissemination effect.