融媒体时代科技期刊传播策略研究——以《中国有色金属学报》为例

Communication strategy of scientific journals in the era of integrated media:A case study of The Chinese Journal of Nonferrous Metals

【目的】在媒体融合的背景下,总结出可行性较强的科技期刊融媒体传播策略,以期使科技期刊能够以更加积极主动的态度、更加丰富和贴近用户实际需求的功能、更加多元的传播形式和传播渠道面向学术用户,从而提高科技期刊的融媒体传播能力。【方法】以满足用户的学术需求为理念,分析科技期刊融媒体传播面临的挑战和机遇,并对《中国有色金属学报》融媒体传播实践案例的具体内容和效果进行研究。【结果】从服务、平台、内容、效率4个维度提出普适性较强的科技期刊传播策略。【结论】增强服务意识、建设传播平台、优化传播内容、提升传播效率是增强科技期刊传播能力和学术服务的重要手段,可以扩大科技期刊的影响力,实现科技期刊的高质量传播。

[Purposes]In the context of media integration,a feasible media integration communication strategy for scientific journals has been summarized,with a view to enabling scientific journals to serve academic users with a more proactive attitude,more rich and convenient functions,and more diverse communication forms and channels,thereby improving the integrated media communication ability of scientific journals.[Methods]Based on the concept of meeting the academic needs of users,this paper analyzed the challenges and opportunities faced by the integrated media communication of scientific journals and conducted research on the specific content and effectiveness of The Chinese Journal of Nonferrous Metals in the integrated media communication practice case.[Findings]A highly universal communication strategy for scientific journals has been proposed from four dimensions:service,platform,content,and efficiency.[Conclusions]Enhancing service awareness,building communication platforms,optimizing communication content,and improving communication efficiency are important means to enhance the communication capacity and academic services of scientific journals.They can expand the influence of scientific journals and achieve high-quality communication of scientific journals.