情感共同体视域下饭圈文化的发展症结与规制对策

The Crux of the Development and the Regulatory Countermeasures of Fans Culture from the Perspective of Emotional Community

新媒体技术赋权与赋能下,粉丝群体主体能动性不断强化,并逐渐形成组织力、执行力与消费力较强的情感共同体——饭圈。青少年有着获取身份认同的强烈需求,青年情感的可商业化变现助推饭圈成为一种泛在的媒介景观,可见,饭圈是粉丝和明星、资本市场共同建构的一种以情感为联接的共同体。然而,当前饭圈存在网络暴力、身份冲突以及不正当竞争等发展症结。情感共同体视角有助于为粉丝、明星和资本市场间构筑互利共生的和谐关系提供理论参照。

With the empowerment and enabling of new media technology,the initiative of the main body of the fans group has been strengthened,and an emotional community with strong organizational,executive and consumption power is gradually formed-fans community.Teenagers have a strong need to obtain self-identity.The commercialization of youth emotion promotes the fans community to become a ubiquitous media phenomenon.It can be seen that the fans community is a kind of emotional connection,which is jointly constructed by fans,stars and capital market.However,there are some problems in the current fans community,such as network violence,identity conflict and unfair competition.The perspective of emotional community is helpful to provide a theoretical reference for building a harmonious relationship of mutual benefit among fans,stars and capital market.