“新零售”供应链生态圈的建构逻辑及协同智慧研究

Research on the Construction Logic and Collaborative Wisdom of the New Retail Supply Chain Ecosystem

随着需求个性化、产品定制化且强调顾客体验的"新零售"时代的到来,零售界限不断被打破和拓展,"新零售"供应链呈现出线上、线下的多元素加速融合及协同发展趋势。在当前国家"双循环"经济战略指导下,数字化技术的深入应用也正推动着"新零售"供应链生态圈的加速形成,在此背景下从"新零售"的本质、"新零售"供应链的特征及"新零售"供应链生态圈的结构、"新零售"供应链生态圈的建构逻辑、协同智慧等方面深化对"新零售"供应链生态体系的认识和理解,这将对促进新形势下零售供应链的转型升级及整个零售业的持续、健康发展起到一定的积极意义。

With the advent of the“New Retail”era of personalized demand,product customization,and emphasis on customer experience,the retail boundaries are constantly being broken and expanded.The“New Retail”supply chain presents a trend of accelerated integration and coordinated development of multiple elements both online and offline.Under the guidance of China’s present dual cycle economic strategy,the in-depth application of digital technology is also promoting the accelerated formation of the“new retail”supply chain ecosystem.Under this background,this article tries to deepen the knowledge and understanding of the“new retail”supply chain ecosystem from such aspects as the essence of“new retail”,the characteristics of the“new retail”supply chain,the structure of the“New Retail”supply chain ecosystem,the construction logic of the“New Retail”supply chain ecosystem,and the collaborative wisdom.This will play a certain positive role in promoting the transformation and upgrading of the retail supply chain and the sustained and healthy development of the entire retail industry under the new situation.