运用融媒体发展理念提升科技传播效果

Using the concept of media convergence development to improve the effect of science and technology communication

"融媒体"是当今传媒行业的发展趋势,科技传播也要顺应时代潮流,与时俱进,积极变革。但在享受"融媒体"红利的同时,也应始终坚持科技传播的核心和本质是内容,权威、专业的信源始终是传播受众的刚性需求。本文通过对融媒体传播模式的简要解读,分析了传统媒体、新媒体和融媒体的优劣势,探讨科技传播在融媒体时代如何提升自我,获得更好的传播效果。

"Media convergence"is the development trend of today’s media industry.Science and technology communication should conform to the trend of the times,keep pace with the times and make positive changes.But while enjoying the benefit of"media convergence",we should also always grasp that the core and essence of science and technology communication is content.Authoritative and professional information source is always the rigid demand of communication audience.Through a brief interpretation of the communication mode of"media convergence",this paper inquires into the advantages and disadvantages of traditional media,new media and media convergence.As a member of mainstream media,science and technology communication has its own particularity,this paper also discusses how science and technology communication can improve itself and obtain better communication effect in the era of media convergene.