高校微信公众平台文化育人工作体系建设的研究与对策

立足于高校校园文化建设,对微信公众平台在校园内开展的服务进行剖析,探讨这种媒体在校园文化建设中所起到的作用,并提出合理推行策略。现阶段的教育工作,要抢先抓早,强化新媒体阵地效力,遵循思想政治工作规律、学生成才发展规则,创新工作意识与方法,设立标杆,创建品牌,传承文化,通过微信公众平台等新媒体手段,更好地服务学生,优化高校教育,将社会主义核心价值观融入校园文化,进一步发挥微信公众平台的育人功能,创新校园文化建设路径,更好的实现网络育人。

Based on the construction of university campus culture,this paper analyzes the services of WeChat public platform in campus,discusses the role of this kind of media in the construction of campus culture,and comes up with sound strategies.At this stage of the construction work,we are supposed to be the forerunner,strengthen the new media positions and influences,follow the rules of ideological and political work,and the rules of students’development.We are also supposed to innovate consciousness and methods on our work,set up own principle,create original brand,and inherit the culture.Through new media means,such as WeChat public platform,we’ll serve students better,optimize the education in colleges and universities,fuse the socialist core values into the campus culture,make the educational function of WeChat public platform give play further,innovate the path of campus culture construction,become a great accomplishment on network education.