基于《印象·刘三姐》品牌提升设计的包装设计课程教学改革路径研究

包装设计是视觉传达设计专业中一门实践性很强的专业必修课程,它要求学生掌握专业理论知识,同时有较强的实践能力和创新能力。文章从包装设计课程当前的教学现状、项目教学的意义等方面入手,提出课程作业引入实际项目《印象·刘三姐》品牌提升设计的包装设计,分析包装设计教学如何提升品牌形象,有助于培养学生的实践能力和融入社会。

Packaging design is a practical compulsory course in visual communication design,which requires students to master professional theoretical knowledge and have strong practical ability and innovation ability.Starting from the current teaching status of packaging design course and the significance of project teaching,this paper proposes to introduce the practical project"Impression Sanjie Liu"into the packaging design of brand promotion design,and analyzes how to improve the brand image of packaging design teaching,which is helpful to cultivate students’practical ability and integrate into the society.