外国语言文化在大众传媒语言中的应用及创新

当下,全球范围内文化交流日益密切,中西文化互相渗透、互为交融,我们日渐深刻地感知到了中华文化面对外国语言文化冲击所呈现出的变化,通过吸收强势语言文化成分而在近年来出现的调整。中华文化博大精深,具有极强的包容性,其中大众传媒语言文化作为重要组成部分之一,唯有顺应新时代发展洪流,通过不断的借鉴、消化、吸收,如中英语码转换、外来词缀汉化、音译与借用等创新性方式才能与时俱进地实现语言更新,才能更好地丰富大众传媒语言表达效果,推动其国际化程度的提高。

At present,cultural exchanges are becoming increasingly close all over the world,and Chinese and Western cultures are permeating and blending with each other.We are increasingly aware of the changes that Chinese culture has shown in the face of the impact of foreign languages and cultures,the adjustments that have occurred in recent years through the absorption of strong linguistic and cultural elements.Chinese culture is broad,profound and extremely inclusive,and the language and culture of the mass media,as an important part of it,can only be adapted to the development of the new era through constant learning,digestion and absorption,such as chinese-english code-switching,Chinese affix,transliteration and borrowing and other innovative ways can keep pace with the times to achieve language renewal,to better enrich the expression of the mass media language,to promote its internationalization.