高校微信公众号阅读量影响因素实证研究——以“广工青年汇”为例

以共青团广工工业大学委员的官方微信:"广工青年汇"为研究对象,对影响公众号阅读量的标题类型、主题内容、原创程度、推送时间、版面布局六大因素进行实证研究,并提出需要从立意的高度、内容的深度、传播的力度和陪伴的温度实现阅读量的提升和主流舆论的把控。

Taking the communist youth league committee of guangdong industry university of technology’s official WeChat:"guangdong industry youth exchange"as the research object,to affect the title of the reading public,type,theme,content,degree of original delivery time,layout,six major factors for empirical research,and put forward the need from the height of the conception,the depth of the content,the spread of the strength and with the temperature of the true reading of ascension and the mainstream public opinion to control.