高校宣传工作中微媒介的运用实践与探索

新时代媒体融合发展已成为主流趋势,微媒介在大学生中的运用也日趋频繁,高校宣传工作必须坚持与时俱进,培育以微媒介为载体的媒体品牌和文化精品,推进媒体中心建设和信息化大数据管理平台建设,教育引导师生讲好自己和身边发生的中国故事,传承中华优秀文化,传播正能量,坚持以文化人,最终实现立德树人的根本任务。

In the new era,the development of media integration has become the mainstream trend,and the use of micro media in college students is becoming more and more frequent.cultivate the media brand and cultural boutique with micro media as the carrier,promote the construction of school level media center and informatization big data management platform,educate and guide teachers and students to tell their own and nearby Chinese stories,and inherit them Chinese excellent culture,spread positive energy,adhere to the cultural people,and finally realize the basic task of cultivating people by virtue.