新媒体背景下视觉传达设计专业教学改革研究

随着新媒体在人们的生活及工作中越来越普遍的存在,与新媒体密切相关的一些行业也因此得到了快速的崛起,为视觉传达设计等相关专业的发展提供了良好的契机。视觉传达拓展了信息传递与展示的方式,以更加丰富、生动、便捷的优势而受到人们的青睐。但是,任何技术的发展都在不断革新,新媒体也同样是在动态中为自己寻找突破,而以新媒体为背景的视觉传达专业在教学内容、教学方式等方面往往落后于新技术的发展速度,导致学生掌握的知识和技能无法满足市场需求。为改变这一状态,提高学生在市场上的竞争力,本文对视觉传达设计专业的教学现状进行了审视,并对其改革措施进行了研究。

With the increasing presence of new media in people’s lives and work,some industries closely related to new media have also rapidly risen,providing a good opportunity for the development of related majors such as visual communication design.Visual communication has expanded the way of information transmission and display,and has been favored by people for its richer,more vivid and convenient advantages.However,the development of any technology is constantly innovating.New media is also looking for breakthroughs in the dynamics.Visual communication majors with new media as the background often lag behind the development speed of new technologies in teaching content and teaching methods.As a result,the knowledge and skills acquired by students can not meet the needs of the market.In order to change this situation and improve the competitiveness of students in the market,this article reviews the teaching status of visual communication design majors and studies its reform measures.