农业共享经济背景下消费者参与社区支持农业意愿及影响因素的实证研究

An Empirical Study on Consumers’ Willingness to Participate in Community Support for Agriculture and Its Influencing Factors under the Background of Agricultural Sharing Economy

社区支持农业(CSA)是为消费者提供安全的农产品,促进城乡融合,实现生态农业发展的重要路径。论文首先对问卷调查结果进行归类总结,对消费者基本情况进行初步分析;其次,运用统计模型对相关数据进行回归分析,结果表明年龄、月收入、小区自提点、受教育程度以及食品安全关注度为参与意愿高度相关的影响因素;最后,结合共享经济理念,基于消费者角度从消费者定位、整体区域布局、风险承担、创兴型营销四个方面提出CSA未来发展路径。

Community support agriculture(CSA)is an important way to provide consumers with safe agricultural products,promote urban-rural integration and realize the development of ecological agriculture.Firstly,the paper classified and summarized the results of the questionnaire survey,and made a preliminary analysis of the basic situation of consumers.Secondly,regression analysis was carried out on the relevant data by using the statistical model.The results showed that age,monthly income,self-promotion points of the community,education level and food safety concerns were highly relevant factors for the willingness to participate.Finally,based on the concept of sharing economy,this paper put forward the future development path of CSA from four aspects:consumer positioning,overall regional layout,risk-taking and innovative marketing.