关于川藏线上体育旅游产品开发的研究

Research on the Sichuan-Tibet Highway about the Exploration of Tourism Product

通过梳理近年来川藏线上旅游产品开发的现状,分析川藏线体育旅游产品开发中存在的问题。在此基础上,提出川藏体育旅游产品的开发策略,对川藏旅游尤其是体育旅游的建设和发展具有重要的理论价值和现实意义。

The article presented the current situation of Sichuan-Tibet highway about the exploration of tourism product in recent years old,analyzed the exiting problem of sports tourism products.It is in case,we put forward the fastening the exploration strategy,which benefits the sports tourism products in terms of theoretical value and practical significance.