互联网、企业出口模式变革及其影响

Internet and the Transformation of Export Mode

互联网便于买卖双方直接联系,因而可能会促使企业摆脱贸易中介,从间接出口变为直接出口,实现出口模式变革。本文首先从理论层面证明了这一机制,进而运用中国企业出口数据进行研究,结果发现:使用互联网能促进企业转向直接出口;出口模式变革会提高企业的出口规模和利润,并拓延在国外市场的生存时间。本研究揭示了互联网引发的出口模式变革及影响,同时为"互联网+"战略的贯彻实施提供了决策依据。

The internet facilitates the direct connection between buyers and sellers,which may prompt enterprises to cast off intermediaries,and shift from indirect export to direct export.We develop a theoretical model to illustrate the mechanism.Using the export data of Chinese firms,we find that the internet will increase the probability of the transformation from indirect export into direct exports.This transformation will improve the export scale and profit,and extend the survival time in foreign markets.