中国主要旅游城市与入境客源国匹配度及演化格局

Matching Degree Between Major Tourist Cities and Inbound Tourist Source Countries in China and Its Spatio-temporal Evolution Pattern

分析主要旅游城市与入境客源国的匹配度及其时空格局,并识别出入境客源市场的高匹配城市,对促进城市精确展开入境旅游市场营销与区域合作具有重要意义。采用匹配度模型与热图分析法,基于1991—2016年中国60座旅游城市13大客源国过夜游客统计数据,分析二者的匹配度及时空格局。研究发现:(1)主要旅游城市与入境客源国的匹配度整体上呈现"长尾"发展特征,不同旅游城市与入境客源国的匹配程度存在错位与差异。(2)主要旅游城市与客源国匹配度空间格局演变极化态势明显,入境过夜游客市场结构的空间不均衡性加剧。(3)与我国东部沿海城市存在较高匹配度的客源国集中在亚洲地区,与我国中西部城市存在较高匹配度的客源国集中在欧洲与美洲地区。(4)依据旅游城市与客源国的匹配度,识别出了不同入境客源国的高匹配城市。

Analyzing the matching degree and its spatio-temporal evolution pattern between major tourist cities and inbound tourist source countries,and identifying the highly matching cities in inbound and outbound tourist source markets have important reference value for promoting cities to accurately carry out inbound tourism marketing and regional cooperation.In this study,the matching degree model and heatmap analysis are used to analyze the matching degree between major tourist cities and inbound tourist source countries and its spatio-temporal evolution pattern based on the statistical data of 13 major tourist source countries of 60 tourist cities in China from 1991 to 2016.It is found that:1)The matching degree between major tourist cities and inbound tourist source countries shows a"long tail"development feature as a whole,and the matching degree between different tourist cities and inbound tourist source countries is misplaced and different.2)The matching degree between major tourist cities and source countries exhibits the obviously polarized spatial pattern,and the spatial imbalance of the market structure of inbound tourists intensifies.3)The source countries which have high matching degree with the eastern coastal cities of our country are concentrated in Asia,the source countries which have high matching degree with the central and western cities of our country are concentrated in Europe and America.4)According to the matching degree between tourist cities and tourist source countries,this paper identifies high matching cities of different inbound tourist source countries.The research results deepen the understanding of the characteristics and laws of spatial preference of urban inbound tourists,and provide practical reference for the accurate development of inbound tourism marketing and optimization of tourism industry layout.