公安微博传播效果影响因素研究

Research on the Influence of Public Security Microblog

公安微博是新形势下公安机关开展警民沟通、进行政务公开、提供便民服务、引导社会舆论、维护社会稳定的重要阵地。基于随机抽取的23个影响力指数较大的公安微博账号的2300条数据,引入H指数,探究微博信誉、微博专业权威性、微博主题、微博原创性、微博发布时间和粉丝数量对公安微博传播效果的影响。结果表明,公安微博的信誉和专业权威性越高、发布时间越符合网民手机阅读习惯、粉丝数量越多,传播效果越好。公安微博运营应注重提高微博的可信性、增强微博发布的时效性、增加微博的受众面、加强对微博民警的管理。

The public security microblog is an important way for public security organs to communicate with the people,disclose government affairs,provide convenient services,guide public opinion and maintain social stability.Based on 2300 pieces of information from 23 randomly selected public security microblog accounts,we introduce H index to explore the reputation of microblog,professional authority,microblog themes,microblog originality,releasing time and the number of followers to the public security microblog.The results show that the higher the credibility and professional authority is,the more consistent it becomes with the users’mobile phone reading habits and the more the fans it gets.The operation of public security microblog should focus on credibility,the timeliness,the range of target audience,and the control of micro-blog police.