提升跨境电商平台供应链韧性路径研究——基于跨境电商SHEIN案例分析

Study on the Formation Mechanism of Supply Chain Resilience of Crossborder E-commerce Platforms——A case study based on SHEIN

构建富有韧性的供应链是应对当下全球经济复杂局面和提升国家安全水平与竞争力的重要手段,而跨境电商作为数字经济时代经贸发展的新形式,在供应链中发挥重要作用。本文从适应、稳定和发展三个阶段对如何提高供应链韧性进行了理论分析,并以SHEIN为例进行研究,发现:高度数字化与自动化水平使其领先同行业竞争者;供应链上下游间协同发展与互惠共生令其拥有更强的抵抗力与恢复能力;建立完整高效的全球物流网络,可以保障其快速且稳定的物流服务。为提升供应链韧性,应加快数字技术在供应链中的运用和创新发展;推动供应链上下游企业协同发展、互惠共生;建立更加完整高效的现代物流体系。

Building a resilient supply chain is a crucial means of responding to the complex global economic situation and enhancing national security and competitiveness.While cross-border e-commerce,as a new form of digital economy,plays a vital role in supply chain development.This article conducts a theoretical analysis of the formation mechanism of supply chain resilience from three stages:adaptation,stability and development.It takes SHEIN as an example to find that its high level of digitalization and automation makes it ahead of competitors in the same industry;The collaborative development and mutual benefit between upstream and downstream supply chain partners give it stronger resistance and recovery capabilities;The establishment of a complete and efficient global logistics network ensures its rapid and stable logistics services.To enhance supply chain resilience,it is necessary to accelerate the application and innovative development of digital technology in supply chains,promote collaborative development and mutual benefit among upstream and downstream enterprises,and establish a more complete and efficient modern logistics system.