我国电力零售市场商业套餐模式选择探究——电力零售套餐多维度影响因素分析及优化设计

Research on the Selection of Commercial Package Models in China’s Electricity Retail Market——Multidimensional influencing factors analysis and enhanced design of electricity retailing packages

电力零售市场是新型电力系统中电力市场建设的重要环节。电力套餐作为电力零售市场中的重要组成部分,多维度的影响因素分析将有利于电力市场商业模式激励相容和电力灵活交易。本文分析了不同类型电力用户的行为模式,基于技术接受模型,立足用户属性和电力产品属性,分析电力零售套餐的多维度影响因素,并设计了满足用户个性化意愿的套餐制定模式。实证结果表明:(1)电力套餐商品属性对电力用户行为模式驱动关系显著,多维度影响因素对于零售市场商业互动模式具有激励作用;(2)多维度影响因素分析对于合理制定电力零售套餐具有重要价值,有利于为电力用户提供精细化服务。研究结果揭示了电力套餐影响因素与电力用户行为模式的影响机理,以期为深入推进电力市场改革提供有益参考。

The retail electricity market is an important sector in the construction of the electricity market in the new power system.As an important component of the electricity retail market,multi-dimensional analysis of influencing factors of the electricity retailing package will be beneficial for the incentive compatibility of business model and flexible electricity trading.This paper analyzes the behavioral patterns of different types of end-users and focuses on end-user types and electricity product attributes,then analyzes the multidimensional influencing factors of electricity retailing packages by using Technology Acceptance Model(TAM),thereby designs a package formulation model that meets the personalized willingness of end-users.The research results indicate that:(1)The products attributes of electricity package have a significant driving relationship with the behavior patterns of end-users,and multidimensional influencing factors have a motivating effect on the business interactive mode in the retail market;(2)Multidimensional analysis of influencing factors is of great value for the rational formulation of electricity retail packages,which is conducive to providing refined services for end users.Based on this,it reveals the influencing factors of electricity packages and the mechanism of end-user behavior patterns,in order to provide meaningful reference for deepening the reform of the electricity market.