网红城市的景观传播、主体联动与人文价值研究——淄博、哈尔滨、天水等城市特色文旅活动火爆“出圈”现象解析

Research on Landscape Communication,Subject Linkage,and Humanistic Value of Online Celebrity Cities——Analysis of the phenomenon of popular cultural and tourism activities with distinctive characteristics in cities such as Zibo,Harbin,and Tianshui

当前,我国文旅供给侧改革不断深化,新业态、新模式涌现,推动文化和旅游需求进一步集中释放。随着社交媒体平台的快速发展,催生了新兴旅游方式,带火了一批新晋网红城市。淄博、哈尔滨、天水等城市相继凭借特色文旅活动火爆“出圈”,各地文旅部门也借助热点宣传,助推当地经济发展。如何进一步激发文旅新动能、推动网红效应持续,值得深入探讨。研究发现:政府、媒体以及民间多元主体力量在交互过程中共同塑造了网红城市的媒介景观,推动了地方经济发展和公共服务完善。强化传播中政府引导下的多主体联动,将网红效应转化为经济效应,发展以人为本的公共服务,对网红旅游城市的可持续发展具有重要意义。

Currently,the supply side reform of cultural and tourism in China is continuously deepening,with new formats and models emerging,promoting the further concentration and release of cultural and tourism demand.With the rapid development of social media platforms,emerging tourism methods have occured,igniting a group of new internet celebrity cities.Cities such as Zibo,Harbin,and Tianshui have successively gained popularity through characteristic cultural and tourism activities,and local cultural and tourism departments have also leveraged popular topics to publicize and promote local economic development.How to further stimulate new momentum in cultural and tourism,and promote the sustained effect of internet celebrities,is worthy of in-depth exploration.Research has found that the diverse forces of government,media,and civil society jointly shape the media landscape of internet famous cities in the interaction process,promoting local economic development and improving public services.Strengthening the multi subject linkage under government guidance in communication,transforming the internet celebrity effect into economic effects,and developing people-oriented public services are of great significance for the sustainable development of internet celebrity tourism cities.