互联网普及对我国农村居民服务消费的影响研究——基于省际面板数据的实证分析

Research on the Impact of Internet Popularization on Service Consumption of Rural Residents in China——An Empirical Analysis Based on Provincial Panel Data

互联网在农村地区的普及改变了农村居民的消费环境和消费方式。为探究我国农村地区互联网普及对农村居民服务消费的影响,本文利用2012-2019年我国27个省际的面板数据,采用双向固定效应模型、Tobit模型、分位数模型进行实证分析。研究结果表明:互联网在我国农村地区的普及对农村居民服务消费具有显著的正向促进作用,但互联网普及对农村居民服务消费的影响存在异质性和边际递减效应。为促进农村地区居民服务消费的增长,需进一步提高落后农村地区互联网普及率、推进互联网和服务消费深度融合。

The Internet popularization in China’s rural areas has changed the consumption environment and consumption patterns of China’s rural residents.In order to explore the impact of Internet popularization in rural areas on rural residents’service consumption,this paper uses panel data from 27 provinces in China from 2012 to 2019,and uses the two-way fixed effect model,Tobit model,and quantile model to conduct empirical analysis.The research results show that the Internet popularization in China’s rural areas has a significant positive effect on rural residents’service consumption,but the impact of the Internet popularization on rural residents’service consumption has heterogeneity and marginal diminishing effects.For the purpose of promoting the growth of residents’service consumption in China’s rural areas,it is necessary to furtherly increase the rate of Internet popularization in backward rural areas and promote the deep integration of the Internet and service consumption.