摘要
直播电商的快速发展,成为缩小我国城乡居民消费差距的有利抓手。本文通过运用2020年全国31个省份的短面板数据,构建联立方程组进行实证检验,分析直播电商对6大类城乡居民消费结构的影响,研究结果发现:直播电商发展能有效缩小城乡居民消费差距。其中,通过促进城乡居民食品烟酒类、医疗保健类、生活用品及服务类和教育文化娱乐类消费,实现抑制城乡居民消费差距的作用。建议加速农村地区的网络设施建设,激发农村消费潜力、充分利用直播红利期,促进农民增收、改善农村地区的消费结构、提质升级农村消费。
The rapid development of livestream e-commerce helps narrow consumption disparity between urban and rural residents.Based on the short panel data of 31 provinces in China in 2020,this paper constructs simultaneous equations for empirical test and analyzes the impact of direct livestream e-commerce on the consumption structure of 6 categories of urban and rural residents.The empirical results indicate that development of livestreaming e-commerce has narrowed the consumption disparity between urban and rural residents.Among them,the consumption disparity between urban and rural residents can be restrained by promoting consumption of food,tobacco and alcohol,medical care,daily necessities and services,and education,culture and entertainment.The study suggests strengthening the construction of e-commerce infrastructure in rural areas,increasing farmers’income and promoting the upgrading of peasants’consumption level.
出处
《价格理论与实践》
北大核心
2021年第7期137-140,166,共5页
Price:Theory & Practice
基金
国家社会科学基金项目“农业供给侧结构性改革中家庭农场经营风险防范作用机理研究”(17BJY099)
黑龙江省哲学社会科学规划项目“黑龙江省农业社会化服务体系的运行作用机理与创新路径研究”(18JYH757)
关键词
直播电商
城乡居民消费
消费结构
联立方程
livestream e-commerce
consumption of urban and rural residents
consumption structure
simultaneous equations