APP软件营销模式的构建与创新研究——基于“分享”的价值分析

Research on the Construction and Innovation of APP Software Marketing Mode——Value analysis based on“sharing”

近年来,具有为企业个性化定制的APP软件在我国快速兴起。然而,在构建APP软件的盈利模式时,互联网企业通常将盈利目标过多放在短期收益或相对稳定的价值增量上,使APP软件核心价值更倾向于盈利性而弱化了用户的核心价值,不利于长期获利。因此,挖掘用户的价值取向是未来互联网企业需要思考的重要议题。本文在充分挖掘APP软件中"分享"这一概念的基础上,将其"功能化"后并赋予其创新性的商业价值,即通过构建循环共生的网络系统,实现互联网企业、实体商家和用户三方共赢的商业环境,旨在增加互联网用户且稳定用户的黏着度,进而带动实体商业用户增量、优化企业资源配置、提升用户购物体验。

In recent years, APP software with personalized customization for enterprises has rapidly emerged in my country.However, when constructing a profit model for APP software,internet enterprises usually place too many profit targets on short-term gains or relatively stable value increments,which makes the core value of APP software more profitable and weakens the core value of users,and it is not conducive to long-term profitability. Therefore, exploring the value orientation of users is an important topic that Internet companies need to think about in the future.This article is based on fully exploring the concept of "sharing" in APP software,and after making it"functional"and endows it with innovative commercial value.That is, through the construction of a cyclical symbiosis network system, a three-party win-win business environment for Internet companies, physical businesses and users is realized.It aims to increase Internet users and stabilize user stickiness, thereby promoting the increase of physical business users, optimizing enterprise resource allocation, and enhancing user shopping experiences.