寓言的动机——社会文化类海报的语言逻辑与图像注解

The Motive of Fables:The Language Logic and Image Annotations of Social and Cultural Posters

提出文化类海报作为一种表达和关注社会现象、文化主张、公益思考的平面设计类型,在视觉形式和图像语言等方面有其特定的样式和特征。社会文化类海报由于其图像中隐含的经验与社会隐喻、人性幽默,呈现出的独特的语言与修辞方式,成为社会文化相关事件和观念的视觉档案。聚焦于文学作品中的寓言与图像语言的这种联系,探讨了当代文化领域背景下海报的作用和设计传达的意义,并且把视觉语言的逻辑关系作为一种创作模式,结合相关创作思考提出了海报设计与社会文化的深厚联系及体验。

The paper proposes that cultural posters,as a type of poster that expresses and pays attention to social phenomena,cultural propositions and public welfare thinking,have their specifi c styles and characteristics in visual form and image language.Because of its implicit experience and social metaphor and human humor,the social and cultural posters have become the visual archives of social and cultural related events and concepts because of their unique language and rhetoric in the poster category.This paper focuses on the relationship between fables and image language in literary works,and discusses the role of posters and the signifi cance of design communication in the context of contemporary culture.Taking the logical relationship of visual language as a creative mode and combined with creative thinking,the paper reveals the deep relationship between the poster design art and social and cultural experience.