技术:作为视觉设计的行动增效

Technology:Action Synergies as Visual Design

在技术构建的时代平台中,其"进攻"状态已成为一种事实,通过各种技术媒介的作用,将视觉设计包装成了一个具有新时代属性的新型设计活动,深刻影响了受众—设计—社会景观之间的互动模式。文章从权力平衡和虚拟表征的视角,找出技术攻势背后的视觉文化意义。并以此作为理论依据,为技术作为视觉设计的增效方式找到突破口,通过对当下的后互联网时代的技术环境、视觉设计的目的以及为何增效进行阐述,提出视觉设计的增效策略:计算和硬件交互,试图构建技术为视觉设计增效的完整路径。

In the technology era,its offensive state has become a fact.Through the role of various technical media,visual design has been packaged into a new design activity with the attributes of the new era,which has deeply influenced the interactive mode between audience,design and social landscape.From the perspective of power balance and virtual representation,this paper tries to find out the visual cultural significance behind the technological offensiveness.The paper intends to find the breakthrough through analysis of the post-Internet technology environment,visual design and efficiency synergy approach.It proposes efficiency of visual design strategy and calculation and hardware interaction in order to build technology for the full path of the visual design and efficiency augment.