《营造法式》金箱斗底槽身内槽转角铺作做法与模型构建研究

On the Method and Model Construction of the Corner Paving of the Inner Groove of the Gold Box Bucket Bottom

为研究品牌包装设计在当前时代背景下对品牌发展和推广的意义,进一步提高品牌包装设计的有效性,采用消费者行为学中的AISAS模型作为依据,总结了该模型的特征,分析了该模型下当代消费者的行为特征,并结合费什宾模型指出了品牌包装设计在当前时代背景下的意义。为归纳品牌包装设计在当前时代背景下的设计策略,以坚果行业品牌"三只松鼠"为例,对其在坚果领域和其他领域的品牌包装设计策略进行了总结,指出了这些策略所对应的当代消费者的行为特征,并结合消费价值模型和详尽可能性模型,分析了这些设计策略所依托的理论及实际效果。通过分析可以得出,基于当代消费者行为特征制定的品牌包装设计策略具有理论基础和实际效果,能够有效协助品牌进行包装设计规划,从而使品牌获得进一步发展。

The bottom trough of the golden box bucket is one of the four types of site forms recorded in the building method.Based on the study of the outer corner and the upper corner of the body groove of the temple,this paper discusses the technology and practice of the corner groove of the bottom bucket of the gold box through the analysis of the function characteristics,the stress condition and the shape factors,and expounds in detail the composition type,quantity data and composition mode of its components.The three-dimensional data grid is composed of the positive sample and the positive side sample,and the 3 d modeling software is used to construct the model and verify its feasibility and rationality.