“学习强国”三层级推进红色文化代际传承的理论建构和路径实践

The Three-level Theory and Method of Promoting the Inter-generation Inheritance of Red Culture through the“Learning and Strengthening”Platform

现有关于红色文化代际传承的研究注重考察传统路径,较少关注互联网平台和红色文化之间如何联结。通过对“学习强国”学习平台的考察,基于文献分析、实际体验和深入观察等形式,探讨媒体融合时代“学习强国”如何与红色文化这一集体记忆联结实现转向,进而开展代际传承的过程。根据“学习强国”助推红色文化代际传承实现路径的先后,红色文化实现与“学习强国”网上网下的联结,这一过程可分为三个层级:由“资源聚合”向“受众认知”,再到“价值认同”的转向。互联网时代“连结性转向”视角下,红色文化的代际传承汇聚了个体记忆与集体记忆、连结了线上与线下、反向了年长与年轻的代际记忆传承,最终强化了国族认同的基石。

Existing research on the inter-generation inheritance of red culture focuses on examining traditional paths,and pays less attention to how the Internet platform and red culture are connected.Through literature analysis,actual experience and in-depth observation,this paper explores how“Learning and Strengthening”platform in the era of media integration is connected with red culture,and the process it carries out the inter-generation inheritance.It is found that this process can be divided into three levels,that is“resource integration”,“audience recognition”and“value recognition”.