大数据时代红色文化的数字化变革与实现路径

The Digital Transformation and Practical Path of Red Culture in the Era of Big Data

将大数据融入红色文化,促进其数字化变革是时代发展的必然要求。大数据在多样性、泛在性、共享性与有效性等方面,与红色文化的数字化变革深度契合。通过大数据思维变革,整合红色文化资源、采取精准化个性化处理、构建动态预测大数据模型以及共享红色资源大数据库等路径,促进红色文化数字化变革,对于优化红色文化传播、传承红色基因、增强文化自信具有重要的现实意义。

Integrating big data into red culture and promoting its digital transformation is an inevita-ble requirement of the development of the times.In terms of diversity,ubiquity,sharing and effective-ness,big data is deeply in line with the digital transformation of red culture.Through the reform of bigdata thinking,the integration of red cultural resources,the adoption of precise personalized processing,the construction of dynamic prediction by means of big data models and the sharing of red resources bybig database,etc.to promote the digital transformation of red culture,it is of great practical signifi-cance for optimizing the dissemination of red culture,inheriting red genes and enhancing cultural self-confidence.