消费文化的政治经济学解析与建构

The Political Economy Analysis and Construction of Consumption Culture

消费文化是在消费过程中形成的特有的文化形态和文化图景,是经济活动和文化现象的统一体,其内蕴生产逻辑、市场逻辑和权力逻辑。伴随着社会的“现代性”建构,消费品逐渐超越了使用价值而生成了符号价值或象征意义。在资本逻辑的作用机制下,消费文化的价值取向从本真的消费诉求转向被物质化、异化的消费观念,消费文化的“主体性”价值原则日渐式微。对消费文化展开政治经济学逻辑批判,要科学审视消费的内在功能,正确理解文化消费的空间重构,并深刻认识到资本入场后消费文化的异化发展。据此,只有优化供给—需求体系,推动文化消费空间转型升级;警惕消费文化的价值观扭曲,加强社会主义消费伦理建设;解构消费文化的资本逻辑,明确社会主义价值指向,才能引导建构科学、合理的社会主义消费文化。

Consumption culture is a unique cultural form and cultural picture formed in the process of consumption,and it is the unity of economic activities and cultural phenomena,which contains production logic,market logic and power logic.With the construction of“modernity”in society,consumer goods have gradually exceeded the use value and generated symbolic value or symbolic meaning.Under the mechanism of capital logic,the value orientation of consumption culture changes from the real consumption demands to the consumption concepts that are materialized and alienated,and the“subjective”value principle of consumption culture is gradually declining.To carry out the political and economic logic criticism of consumption culture,we should scientifically examine the internal function of consumption,correctly understand the spatial reconstruction of cultural consumption,and deeply recognize the alienated development of consumption culture after the entrance of capital.Then optimize the supply-demand system to promote the transformation and upgrading of cultural consumption space;to guard against the distortion of the values of consumption culture and strengthen the construction of socialist consumption ethics;only by deconstructing the capital logic of consumer culture and clarifying the socialist value orientation can we guide the construction of a scientific and reasonable socialist consumer culture.