摘要
新媒体传播技术为政务网络传播生态增添了新的形式与内涵。政务短视频作为视听性、互动性更强的政务新媒体,在突发公共事件情境下,应成为提升政务工作效能、解决问题,引导舆论、稳定民心、纾解社会心理的传播范式。营造良好的政务网络传播生态,是政务短视频的终极目标。
New media communication technology provides novel forms and contents to government affairs network communication ecology.In the context of urgent public events,short video of government affairs,regarded as a government affairs new media of higher visual and aural characteristics and interaction,should be viewed as a communication paradigm for government affairs working efficiency,solutions,public opinion guidance,stability of common people and social psychological problems.To create a comfortable government affairs network communication ecological environment is an ultimate object of government affairs short video.
作者
于建华
YU Jian-hua(School of Journalism and Com munications,Henan University of Technology,Zhengzhou 450001,Henan,China)
出处
《河南大学学报（社会科学版）》
CSSCI
北大核心
2020年第6期125-130,共6页
Journal of Henan University(Social Sciences）
基金
教育部人文社会科学研究项目“社会化媒体正能量传播的激励政策研究”(18YJA860019)阶段性成果
河南省哲学社会科学规划项目“网络直播平台的社会责任研究”(2019BXW004)阶段性成果
河南省高等学校哲学社会科学应用研究重大项目“社会化媒体正能量传播研究”(2019-YYZD-06)阶段性成果
关键词
政务短视频
突发公共事件
传播生态
government affairs short video
urgent public events
communication ecology
