马王堆养生产品的创新研究与应用

The Creative Research and Application of Mawangdui Health-maintenance Products

湖南省博物馆2008年研发推出“马王堆养生枕”“马王堆养生熏香”等养生产品,“马王堆养生”品牌打入市场。为更好地推广湖南省博物馆馆藏文物,进一步提高“马王堆养生”的市场影响力,深度研究马王堆养生文化,我们以消费者需求为导向,应用个性化、多元化创新理念,完成了马王堆养生产品的升级换代。

The Hunan Museum developed such products in 2008 as“Mawangdui Health-maintenance Pillow”and“Mawangdui Health-maintenance Incense”and the brand of“Mawangdui Health-maintenance”became establish in the market.In order to better promote the Cultural Relics of the collection of the Hunan Museum,further raise the market influence of the“Mawangdui Health-maintenance”brand,and conduct in-depth research on the Mawangdui health-maintenance culture,we need to focus on the demand of the consumers,apply the creative idea of individualization and diversification,and upgrade the Mawangdui health-maintenance products.