推动宁波跨境电商独立站高质量发展的对策建议

Suggestions to Promote the High-quality Development of Ningbo Cross-border E-commerce Independent Station

当前,跨境电商为稳外贸、促经济提供重要力量,但业态发展逐渐走向深水区,第三方平台竞争加剧,越来越多的跨境电商企业尝试分散经营风险,搭建自己的品牌独立站,拓展新的业务途径。简要阐述了独立站发展整体概况,分析发展独立站的必要性,梳理宁波独立站发展特点和总结所做的成效工作,根据独立站发展存在的引流转化难、人才短缺、技术瓶颈等普遍问题,在此基础上从政策保障、人才培育、品牌建设、数字营销、产业生态等方面提出独立站发展对策建议,助力宁波打造全国跨境电商标杆城市。

Cross-border electric current, provides the important force for foreign trade, promote economic, but forms develop gradually towards the deep water area, the third party platform competition bring prices down and flow dividend bottom and a variety of elbow deepen, more and more cross-border electricity enterprises try to spread risk, to build their own brand independent stand, expand the approaches of new business. This paper briefly describes the overall situation of the development of independent stations, analyzes the necessity of developing independent stations, sorts out the development characteristics of Ningbo independent stations and summarizes the effectiveness of the work done. According to the common problems existing in the development of independent stations, such as difficulty in diversion and transformation, talent shortage and technical bottleneck, On this basis,from the policy guarantee, talent cultivation, brand construction, digital marketing, industrial ecology and other aspects of the independent station development measures to help Ningbo to build a national cross-border electric trademark pole city.