国潮元素在品牌服装中的设计应用

The Design Application of National Tide Elements in Brand Clothing

近年来,我国国潮风格的服装从对于欧美、日韩等国家的设计模仿中脱颖而出,成为了独具中国特色的国潮文化,也在业界引发了越来越多的讨论。首先对国潮元素的服装进行概述,再对国潮元素的内容进行分类阐释,分析了国潮元素在现代服装品牌中的设计形式,剖析了国潮元素在大众品牌服装的应用案例,最后总结并得出结论。

In recent years,China’s national tide style clothing has stood out from the design imitation of Europe,America,Japan and South Korea,and has become a national tide culture with unique Chinese characteristics,which has also triggered more and more discussions in the industry.First of all,the clothing of the national tide elements is summarized,and then the content of the national tide elements is classified and interpreted,the design form of the national tide elements in modern clothing brands is analyzed,the application cases of the national tide elements in the mass brand clothing are analyzed,and finally the conclusion is summarized and concluded.