信息化时代招生考试媒体发展面临的挑战及对策

Challenges and Countermeasures of Entrance Examination Media Development in the Information Age

改革开放以来,在经济体制改革与教育发展的推动下,我国建立了以官方媒体平台为主、社会媒体为辅的招生考试传媒体系,发挥了多重功能。另一方面,科学技术现代化和高等教育普及化的发展,对传统招考媒体产生一系列冲击。应对时代和社会发展的挑战,须坚持正确的舆论导向,营造考试招生信息传播的良好环境;改进传媒的动力机制,激励招生考试传媒可持续发展;改善从业人员的知识与能力结构,提升招考传媒的整体服务水平;合理运用新媒体,增强招考传媒的时效性与辐射力;加强法治建设,有效发挥招考传媒的各项功能。

Since the Reform and Opening-up,China has established an entrance examination media system driven by economic structural reform and education development,with official media as the main and social media as the complement,which performe multiple functions.On the other hand,traditional media suffered a series of shocks from the modernization of science and technology and the popularization of higher education.Facing the challenges of the times and social development,we must adhere to the correct public opinion orientation to create a good social environment;improve the motivation mechanism of the media to encourage the sustainable development of it;complete knowledge and capability of practitioners to enhance the overall service level;use new media in reason to heighten the timeliness and radiation;strengthen the rule of law to exert various functions effectively of entrance examinations media.