基于供应链金融背景下的成品油直分销新模式研究

Research on the New Mode of Direct Distribution of Oil products based on the Background of Supply Chain Finance

本文以成品油直分销业务为例,介绍两种不同的供应链金融模式在成品油销售企业的构建,分析其如何丰富客户体验,提升客户黏性。

Taking as an example the business of direct distribution of refined oil products,this paper introduces the construction of two different supply-chain finance models in refined oil sales enterprises,and analyzes how to thus enrich customer experience and enhance customer stickiness.