“天门半夏”品牌建设的现状、问题与对策

Development status,problems and prospects on Tianmen Pinellia Ternata brand construction

主要分析了"天门半夏"品牌建设的现状、存在的问题,并根据当地实际情况提出了加大政策扶持力度、培育扶持龙头企业、加强技术指导、注重宣传报道、强化证后监管等"天门半夏"品牌发展的对策。

In this research,the status and problems of"Tianmen Pinellia Ternata"brand construction was analyzed.According to theactual situation of"Tianmen Pinellia Ternata",some development countermeasure were put forwarded,such as increasing policy sup-port,cultivating and supporting leading enterprises,strengthening technical guidance,paying attention to publicity reports andstrengthening post-licensing supervision.