商标符号利益的法律分配:商标法构造与操作的符号学解释

Legal Distribution of the Interest of Trademark Symbols:Semiotic Interpretation of the Constructing and Operation of Trademark Law

商标符号意义的多重性和商标符号利益的复杂性是商标符号利益分配的客观基础,只有进行商标符号利益的分配才能促进商标的形成、恰当保护商标权、维护社会公共利益。商标法是通过将商标符号的意义分配给相关主体而分配商标符号利益的,商标法的主要实体规范多是通过分配商标的语义意义和语用意义来分配商标符号的利益。只有在特定的语境之下,商标符号的真正意义才能确定下来,因此语境论是商标法分配商标符号利益的基本方法。

The multiple meanings of trademark symbols and the complexity of the interests of trademark symbols are the objective basis of the distribution of the interests of trademark symbols.Only the distribution of the interests of trademark symbols can promote the formation of trademarks and properly protect the rights of trademarks,and can safeguard the public interests of the society.The trademark law distributes the interests of trademark symbols by assigning the meaning of trademark symbols to relevant subjects,and it can be said that the main substantial norms of trademark law is to distribute the interests of trademark symbols by distributing the semantic meaning and pragmatic meaning of trademarks.Only in a specific context can the final true meaning of trademark symbols be determined.Therefore,contextual theory is the basic method for trademark law to distribute the interests of trademark symbols.