高校智库在国际传播中的作用、挑战及应对策略——以浙江师范大学非洲研究院为例

The Role, Dilemma and Response of University Think Tanks in International Communication——Taking the Institute of African Studies Zhejiang Normal University as An Example

高校智库对塑造国家形象和提升国际话语权具有重要作用,在国际传播中扮演内容提供者、人才培育者、过程推动者、效果提升者等角色。当前高校智库国际传播能力面临新挑战,存在人才短缺、平台不完善、效果不明显等不足,本文借鉴浙江师范大学非洲研究院协同创新构建"五位一体"智库国际传播体系的实践经验,提出通过加强引导、深化研究、协同创新等举措不断提升智库的国际传播意识和能力,拓展传播队伍,创新传播路径,扩大传播效果,为助力民心相通、构建人类命运共同体营造良好的舆论环境,提供智力支持。

University think tanks play an important role in shaping the national image and improving the international discourse power.They play the role of content providers,talent cultivators,process promoters and effect promoters in international communication.At present,the international communication ability of university think tanks is facing new challenges,with shortage of talents,imperfect platform,inconspicuous effect and etc..Taking the practical experience of the Institute of African Studies at Zhejiang Normal University in building the"Five in One"think tank international communication system through collaborative innovation as reference,the paper proposes to continuously improve the international communication awareness and effectiveness of think tanks through strengthening guidance,deepen research and collaborative innovation ability,expand the communication team,innovate the communication path,expand the communication effect,and provide intellectual support for helping people connect with each other,building a community with shared future for mankind,and creating a good environment of public opinion.