基于传媒市场化的发展现状与趋势展望

Study on Situation and Trend of Media Marketization

基于新闻传媒信息传播手段的拓展与丰富,人们获取信息与资讯带来更大便利。分析在多元机制作用下,新闻传媒发展趋向全球化,以市场需求为导向的新闻传媒,向个性化与人性化发展。

Based on the expansion and enrichment of information dissemination means of news media,people’s access to information and information brings greater convenience.This paper analyzes that under the effect of multiple mechanisms,the development of news media tends to be global,and the news media oriented by market demand is developing towards personalization and humanization.