电视艺术需求—认同的对位模式研究

Research on the counterpoint mode of TV art demand-identity

在艺术审美认同过程中,主体的认同发生始终与其需求动机相伴相随,有机统一,这是艺术"需求—认同"命题的立论依据。在电视艺术审美实践中,从主体目标需求到实际认同效果并非自然发生,理想中的认同目标总是与现实中的需求供给有很大的"不对称性","需求—认同"在这种落差过程中的互动生成呈现出一种"对位模式"。根据认同效果不同,"需求—认同对位模式"分为"需求强认同""需求认同""需求弱认同"和"需求不认同"四种。相应地,认同主体在四种对位模式中扮演的角色也各不相同,分别是"追随者""伴随者""伪装者"和"反对者"。

In the process of artistic aesthetic identification,the occurrence of the subject’s identification is always accompanied and organically unified by its demand motives.this is the basis for the proposition of"demand-identification"in art.In the practice of TV art aesthetics,it does not happen naturally from the subject’s target demand to the actual identification effect,the ideal identification goal is always very"asymmetry"with the actual demand and supply,the interaction of"demand-identification"in this gap process generates a"counterpoint mode".According to the different identification effects,the"demand-identity counterpoint model"is divided into four types:"strong demand identity","demand identity","weak demand identity"and"demand without identity".Correspondingly,the roles of the identity subject in the four counterpoint modes are also different as"followers","accompaniers","pretenders"and"opponents".