智能推荐在广电行业的应用和技术研究

Application and Technology Research of Intelligent Recommendation in Radio and Television Industry

智能推荐服务通过对海量广播电视节目内容的汇集编排挖掘利用,实现内容和用户之间的高效连接和平台化重聚,解决内容与用户割裂的问题,真正让用户感觉节目内容“有得看”。基于此,介绍智能推荐在广电行业的应用形态,在构建互动化、智能化的广电新场景的基础上,提出技术实现架构和推荐算法管理等方面的建议,探索广播电视服务的模式创新和业务转型升级。

The intelligent recommendation service realizes the efficient connection and platform-based reunion between content and users,solves the problem of separation between content and users,and truly makes users feel that the content of the program is“available”through the collection,arrangement and utilization of massiver adio and television programs.This paper introduces the appliaction form of intelligent recommendation in the radio and television industry.On the basis of building an interactive and intelligent new radio and television scene,it puts forward suggestions on technology implementation architecture and recommendation algorithm management,and explores the model innovation and business transformation and upgrading of radio and television services.