传统电视节目与新媒体宣传平台的结合路径

The Combination Path of Traditional TV Programs and New Media Propaganda Platforms

新媒体宣传平台拓宽了传统电视节目品牌宣传和内容传播的路径,为电视节目发展转型创造了良好的条件。对此,结合传统电视节目内容和传播的特点,对传统电视节目与新媒体宣传平台结合的必要性与可行性进行分析探讨,并在此基础上提出传统电视节目与新媒体宣传平台结合的具体路径,为媒体融合和传统电视节目的发展提供相应的思路和方法参考。

The new media publicity platform has broadened the path of traditional TV program brand publicity and content dissemination,and created good conditions for the development and transformation of TV programs.Combining the characteristics of traditional TV program content and dissemination,the article analyzes and discusses the necessity and feasibility of combining traditional TV programs with new media propaganda platforms,and on this basis,proposes a specific path for combining traditional TV programs with new media propaganda platforms,provides corresponding ideas and method references for the integration of media and the development of traditional TV programs.