中国蓝云融合广告投放管理平台的设计与研究

Design and Research of China Blue Cloud Integrated Advertising Management Platform

阐述中国蓝云融合广告投放管理平台的设计方案,包括现状调研、总体设计思路、技术架构、主要功能模块以及应用场景等。该平台设计的目的旨在通过私有化部署,打破县级融媒体渠道与省级广告投放管理平台之间的壁垒,实现统一管理、统一投放、统一运营、共同创收。

This paper elaborates the proposal of designing China Blue Cloud integrated advertising system,including status survey,overall design principle,technical structure,main functional modules,application scenario,etc.The design purpose of the system is to break through the barriers bewteen county-level media convergence channel and province-level advertising platform using private deployment method,and to achieve integrated management,unified publicity and common revenue generation.