媒体融合背景下视频格式的特点及选取

The Characteristics and Selection of Video Format under the Background of Media Convergence

广播电视台合并成立融媒体中心后,相关人员的工作不再针对单一的广播电视节目,而是综合运用图、文、声、光、电等各种表现形式通过报刊、广播、电视、App、微信、微博、网站等多种方式,立体地、全方位地开展工作。在媒体融合背景下,传统媒体呈现多样化的传播模式。工作人员的身份也从电视工作者转变为全媒体工作者,其不但要熟练掌握专业摄像机拍摄技术,还要熟练掌握单反、无人机、甚至手机等采编工具的使用。视频不再是电视专属的产品,它已经广泛应用于全媒体的各个传播平台。复杂的传播平台提高了视频处理技术的难度。对此,重点阐述如何在媒体融合背景下,针对不同的应用平台,选取视频的格式和转码方式。

After the merger of radio and television stations and the establishment of convergence media center,the work of relevant personnel is no longer aimed at a single radio and television program,but comprehensively uses various forms such as graphics,text,sound,light and electricity to carry out work in a three-dimensional and all-round way through newspapers,radio,television,App,wechat,Weibo and website.In the context of media convergence,traditional media presents diversified communication modes.The identity of the staff has also changed from TV workers to all media workers.They should not only master the professional camera shooting technology,but also master the use of SLR camera,UAV,and even mobile phones.Video is no longer the exclusive product of TV.It has been widely used in all media communication platforms.The complex communication platform increases the difficulty of video processing technology.In this regard,it focuses on how to select the video format and transcoding mode for different application platforms under the background of media fusion.