媒体融合背景下重大主题报道的创新路径探析

On the Innovative Path of Major Theme Reports under the Background of Media Integration

近年来,信息技术的快速发展改变了传统传媒,媒体融合成为传媒领域的发展趋势。在媒体融合背景下,新闻和信息传播的方式发生了直接的变化。其中,重大主题报道面临既要保持时效性、又要具备严谨性的新问题。对此,以分析媒体融合背景下传媒行业所面对的问题为切入点,探究重大主题报道的有效创新方式。

In recent years,the rapid development of information technology has changed the traditional media,and media integration has become the development trend in the media field.In the context of media convergence,the way of news and information dissemination has changed directly.Among them,major theme reports lead to new problems,which should not only maintain timeliness,but also be rigorous.Based on the analysis of the problems faced by the media industry under the background of media integration,this paper explores the effective and innovative ways of major theme reporting.