摘要
随着科技的进步,媒介融合发展成为必然趋势。作为传统媒体的典型代表,电视媒体要在激烈的市场竞争中脱颖而出,必须不断深化电视直播的新媒体转型。如何在电视直播中巧用新媒体技术,打造备受群众青睐的电视直播形式,值得进一步思考。基于此,概述融媒体语境下的电视直播转型,剖析新媒体技术在融媒体电视直播中的应用,探索电视新媒体直播的有效途径。
With the advancement of science and technology,the development of media integration has become an inevitable trend.As a typical representative of traditional media,if TV media wants to stand out in the fierce market competition,it must continue to deepen the new media transformation of live TV.How to skillfully use new media technology in live TV to create a form of live TV favored by the masses is worthy of further consideration.Based on this,this article outlines the transformation of live TV broadcast in the context of converged media,analyzes the application of new media technologies in live broadcast of converged media,and explores the effective means of new media live broadcast on TV.
作者
陈菁菁
CHEN Jingjing(Sichuan Radio and Television Station,Chengdu 610000,China)
出处
《电视技术》
2021年第8期1-3,共3页
Video Engineering
关键词
传统媒体
电视直播
新媒体技术
traditional media
live TV
new media technology
